Globally, the wedding ring market - which includes both engagement rings and wedding bands - is expected to hit $100 billion in the next couple of years. It’s a huge market with the average engagement ring in the UK costing around £2100. 

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The market is still dominated by diamonds with about 87% opting for this gemstone and the majority of sales being solitaires - invariably brilliant round cuts. With market competition how do you make your jewellery stand out and close that sale?