Gemstone Knowledge
Here at Hue & Me we are trained in all things gemstones and we can give you the details that matter when it comes to closing a sell, like knowing the location of a gemstone, how it's been cut, or its durability. This course will increase your knowledge of diamonds and coloured gemstones. We will explore the differences between natural, treated, laboratory-grown and imitation stones. Plus we will look at market trends and how you can capitalise on this.
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We're all about the small details behind a sell, weaving these details together can make a big difference when it comes to securing a sell and a potential long term customer. Make these details separate you from the rest.
Gemstome Type
It's key you know what you're talking about and nothing is more important than knowing what type of gemstone you're selling. Customers need to know what type of diamond your selling, is it IF, VSI, SI, or do they want a tanzanite, sapphire, emerald or ruby instead of a diamond.
Rarity
The rarity of particular gemstones can give the customer a window of opportunity into luxury. Some gems like Paraiba Tourmaline for example are hard to come by when they show top quality colour and clarity.
Cutting
Being able to tell a customer all about cutting is a great way to show off your knowledge, but it may also introduce them to more products they had never thought of trying like a princess cut, asscher cut or a marquise cut.
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discovery
Most customers know about diamonds, but there is a world of gemstones out there that you can introduce them to as an option when they are buying giving you more opportunities to sell.
location
Location is key and certain locations are more desirable which can mean higher profit if you have the right gemstone from the right location. Also giving the customer details on location is a valuable asset as most jewellers don't know these details.
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durabilty
Some gemstones are more durable than others when it comes to day to day wear. So being able to advise a customer on different gemstones and there durability may be crucial to their needs.